LAUNCH CHECKLIST

☐ KDP paperback live
☐ Amazon purchase link copied
☐ Website Book Launch page updated
☐ Buy button added to website
☐ Book cover/mockup added to website
☐ Substack launch post published
☐ IG/FB launch post uploaded
☐ Instagram bio/link checked
☐ Email/subscriber announcement sent
☐ Testimonials/endorsements added where appropriate

  • Copy Amazon link

  • Test Amazon link

  • Update website Book Launch page

  • Add Buy the Book button

  • Post to Substack

  • Post to IG/FB

  • Update IG bio/link if needed

  • Email close contacts/readers

Social Captions

You can just make this a text section for now. Add headings like:

Instagram / Facebook Launch Caption
Substack Launch Note
Email Announcement
Short Caption
Hashtags

LAUNCH COPY

Short description:
Now You See Me, Now You Don’t is a memoir about estrangement, loss without closure, and the work of living on when a relationship is absent but not over.

Longer launch description:
When a child is still alive but no longer in your life, grief does not know where to land.

Now You See Me, Now You Don’t explores the disorienting landscape of maternal estrangement, ambiguous loss, unresolved love, and the work of rebuilding a life after family fracture.

This is not a story about reconciliation.

It is a story about living in the absence of it.

Primary CTA:
Buy the Book

Secondary CTA:
Get Book Updates

Prepare the Book Launch page copy offline
Not on the live site yet. Just paste into your backstage page:

Now You See Me, Now You Don’t is available in paperback.
A memoir about estrangement, loss without closure, and the work of living on.

Then leave placeholders for:
Amazon link
cover mockup
endorsement quote
buy button

LAUNCH LINKS

Amazon paperback link:
[Add when live]

Website Book Launch page:
https://theestrangementcoach.com/book-launch

Substack:
https://jenniferhershon.substack.com

Canva launch graphics:
[Add Canva links here]

KDP status:
[In review / Live / Scheduled / Available]

BOOK LAUNCH ASSETS

Private staging page for Now You See Me, Now You Don’t launch materials.

Use this page to collect cover images, mockups, purchase links, launch copy, Substack posts, social captions, and checklist items before updating the public Book Launch page.